• Priime’s indy filter designers are sexier, and have better taste than Priime’s icon designer

HEADS-UP: Unlike this developer’s other, newer iOS app — Priime is NOT designed for iPad! Oops. But, OK, if you really, really like and use the *filters* in this iOS app, do buy their new "Priime Styles" Mac OS X photo filters application/webapp for $30 — but be forewarned: it’s half-baked. Um. Oddly, Priime’s new colour icon design surprisingly displays a sad lack of basic colour sense and colour coordination. Like a guy who’s colour blind and whose fashion choices are often, um, unique. It’s unappealing. And that’s stating it kindly. Is this relevant? Yes, we don’t like the new version of the icon — and it actually does indeed reflect upon the developers. Furthermore, despite the use of some red on the new icon, we’ve also surprisingly found it’s now actually slightly a bit harder to locate the icon while swiping through all our pages of other photo apps. The reason has to do with the psychology of colour perception. The former, black, white, and grey-scale icon was actually more distinctive and offered better overall contrast. Perhaps keep the white tableau, and the red top part of the P, if preferred; but otherwise, a different, more competent colour pallette design for the rest of the icon would be really beneficial, to say the least. The previous icon had some class, and displayed better taste and design sense. Now — Do you need another iOS photo filter app? Do you want one? Are you willing to shell-out $10 (total, including the IAPs) now on iOS for a collection of nice digital filters that various other, cuter, sexier, more successful photographers have designed for *you*? (Plus, perhaps, *only* $30 more, just simply to access the same collection of filters on your Mac?) If not — don’t bother with this app! Really, just don’t. But, otherwise, if so: go for it. If Priime actually maintains their software, and continues to add more filters, and if you actually use them, it’ll probably be worth it to you, as long as you don’t really expect any of their cute, successful photo filter designers to actually put their hands on you. Basically, this app’s schtik simply consists of algorithmically-recommended digital filters (presets), marketed and sold on the basis of personality, cachet, and sex appeal. Though, the icon itself isn’t even sexy any more. TIP: If you allow the app to send you notifications of newly available filters, beware: the app’s default notification settings are unnecessarily over-aggressive. Beez! Go to Settings right away, immediately, and edit the app’s notification preferences to something more reasonable. Don’t worry about turning off its sound notifications: this app will not whisper sweet nothings in your ear. [We may improve the rating of this app with improvements of the app, of its icon, of having Adrienne Pitts et al. whisper in our ears while using the app and taking photos, etc.]

Time Squire-in-Training about Priime